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Smart Marketing

A phrase slipped out of my subconscious the other day.

Smart marketing.

This year I made a commitment to root out and expose the subtle conditioning and presumptions that underpin our business systems, especially around marketing. I have been sharing my experiences of shining a light on the conditioning that runs beneath the surface, so deep we often don’t even consider questioning it.

Smart marketing is definitely part of our subtle subconscious conditioning. It's totally accepted as a concept but if we dig into it a little, it's clear that it's not a comfortable concept for conscious entrepreneurs.

Pain Points - Shifting the Language and the Energy

There is one phrase in the business world that knots my stomach and makes me feel awful.

Pain points.

My logical head tells me that everyone experiences challenges or struggles or discomfort. Pain is part of life.

Business is solving problems. Knowing what the pain is, tells you how to solve it. Pain points are a natural part of creating a responsive business.

But every other part of me struggles with the phrase. Because the principle and the practice diverge.

Listen

It seems that everyone has an opinion on our current situation and is more than willing to share it. A noisy world just got even noisier.

As time progresses, many people will become very particular about who they choose to give their attention to.

How we choose to conduct ourselves now will be the make or break of our businesses down the line. I believe that conscious entrepreneurs can navigate these challenging times and emerge ready to lead a new future. 

Going Marketing FreeThis year I am declaring my business a "marketing" free zone.

That may sound odd or even crazy for any business. As a business and marketing mentor,  is it even crazier?

Pressure

FOMO.

It is a widely used marketing tactic but is it one we would tolerate in our personal relationships?

Discounts

As a marketer, advocating a conscious approach to all aspects of business, there are many marketing and sales tactics that sit uncomfortably with me.

As part of my “marketing free” year, I have committed to sharing what these are, why I don’t use them and what I do instead.

I have already talked about early birds being evicted from any of my offers. Now I wanted to share my take on payment options.

Early BirdEarly bird pricing has become almost a given in the online space.

To be fair I have only ever dabbled with the idea. In the past, I have played around with offering extras for those who sign up quickly but even this has felt off.

As part of my declaration of going “marketing free” in 2020, I am now ditching early bird offers altogether.

How to find clarity on your niche

Your niche, your signature package, your message are the holy grails of entrepreneurial clarity.

And they are red herrings, every one of them.

How to Spot your Creative Resistance at work

In this coming year, and decade, we are all going to need to embrace and accept our creativity more than ever.

In life and business, reconnecting to our power to create from within, to bring to life our unique expression, will prove to be not only valuable but essential.

Humans are extraordinarily creative but we have also lost connection to our creative powers at a collective level. An array of social beliefs has swept over us declaring that only the special are creative and that productivity not creativity is what matters.

Yet everyone is creative and creativity is how we grow individually and collectively. In the face of the challenges facing our world, reconnecting to our unique individual creativity could not be more important.

The 7 Stages of Entrepreneurial Growth

There is a path of personal growth that every entrepreneur travels.

Sometimes it is quick, sometimes it is slow. Often it is painful.

Some will fall along the way but this isn’t survival of the fittest. It isn’t the survival of those who are most prepared to grit their teeth and push, hustle and prove their worth to the world.

Entrepreneurship is for those who are prepared to get to know themselves and be brutally honest about what they see.

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