I was reviewing how and where I want to share my business.
Looking at my platforms, the energy I want to share in each and the roles they play for different aspects of business.
There was one word I could not bring myself to include.
Facebook.
It should come as no surprise.
For the last few months, I have been supporting all my clients to navigate away from Facebook. It was what their businesses were calling for.
It’s what a lot of businesses are calling for.
Including mine.
I’ve always had a presence on Facebook but I have found it harder and harder to function on this platform.
And now I cannot find a valid reason to sustain the level of energy it has been consuming.
In common with many other entrepreneurs, Facebook is being side lined for other, more appropriate, platforms.
That said, there is still resistance and fear for many about moving away from Facebook. The platform is so big, so widespread that surely it is too big a risk to shift energy into other options. If everyone is there and you are not, won’t you miss out?
Facebook has depended on a culture of FOMO for a long, long time so it is hardly surprising that this is the predominant resistance to raise its head.
I have yet to find a justification for this belief though. There is always another way to connect with your community.
In discussion with clients in recent months, it has taken us a matter of minutes to identify more suitable platforms that offer just as much potential, if not more. Frankly Facebook has not exactly lived up to the hype for most.
All it has needed to embrace an alternative, is a shift of perspective.
Facebook has operated on linear pathways, principally because of the advertising structures that drive the model. This can limit our thinking when it comes to new or different business platforms.
For example, a platform that offers no opportunity for promotion can be a brilliant place to connect with people in a truly genuine way. It’s a great way to reset the energy you are sharing and come back to the essence of your business.
When you bring your energy (and the energy of your business) in total transparency, it is amazing how much more easily it is received. When energy is received it is returned. Client acquisition is simply a matter of energetics. The energy you extend is the energy you receive.
Extending from the heart is what counts.
The conversations I have been having with clients for the last 6 months have focused on extending a pure frequency of transformation, without any expectation or condition. The conditions so often are the thing that blocks the returning energy.
We have asked the question “what’s in it for me?” for too long.
We have created launches, funnels, programmes with a predetermined need to see a specific return. It’s one way of doing business but it isn’t a conscious way of doing business.
Conscious business is here to evolve the role of business in society, it is here to become part of the solution. Every single entrepreneur, every single business is weaving a new reality for all of us and shifting the collective energy bit by bit.
This is why platforms like Facebook feel all kinds of wrong now. “What’s in it for me?” is the motto they live and breathe by. They are so rigidly stuck in old energy that there is little room to bring new energy into play. It doesn’t mean it’s not worth trying, but it’s going to be a long-term endeavour.
There will be more people leaving Facebook over time and more people entering the fray to nudge it into more conscious ways of operating, while regulators and governments increasingly try to tame the beast in other ways.
What is important at this time is doing what is right for you and your business. This is where your energy needs to be focused.
If leaving Facebook feels the right decision for you, know that there are plenty of other ways to nurture a thriving business. You will not lose by leaving. You will thrive because it is the right choice for you.