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In the coming months, the energy will be supporting experimentation.
When this is the dominant theme it's likely that we will all hear more about appropriation and plagiarism.
Appropriation and outright plagiarism are more than immensely frustrating, they do real damage to your self-esteem and self-belief.
There are all sorts of practical steps you can take to protect your work of course. But I want to share a perspective on the energetics of appropriation.
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We are moving into a time where the energy absolutely supports collaboration. Will we make the most of it?
We have a narrow definition of collaboration at the moment and we are not set up, at a collective level, to be collaborative.
Collaboration is often viewed through a very limited perspective in our external activities. But it always begins internally and how we respond to our experiences.
Collaboration is synergy. It is an openness to change. It is an openness to challenge.
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I regularly look at the energetic themes that are coming up and how they're going to impact us in our lives and our businesses.
I do this annually around November time and at each quarter of the year.
We are about to move into the last quarter of 2020 and I am here to share my insights into the themes that will be impacting us.
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Subtlety is massively under-rated.
Our world is driven by the scale of our endeavours.
Followers, readership, views, revenue, GDP define success. It is a world where we need to be larger than life and outdo the Jones’, where one-up-man-ship to be seen and heard above the rest is the norm, there is little room for subtlety.
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Aggressive sales and marketing tactics are so much a part of our social and cultural awareness now that they are rarely questioned.
The harder you push the more you control the outcome.
It is how you grow business on your terms. Set the agenda, control the behaviour, create the growth.
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Predictability in life may be a boredom factor you avoid as much as possible.
But in business, it is often sought relentlessly.
Systems and routines that “simplify” and keep things running like clockwork are reassuring. They give us a sense of control and order.
But…
Order comes from chaos and if everything exists in a permanent state of order, everything stays the same. We need a bit of “chaos” to create evolution.
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Are you up for a challenge?
Take any belief or assumption you hold about marketing and challenge yourself to see it in a totally different way.
Often we take our beliefs as absolute and act accordingly. In business, this creates inflexibility and a lack of ability to respond to opportunity.
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You don’t know what you don’t know.
You can’t see what you can’t see.
Every step you take into the unknown is an act of faith and trust that the path will become clear. But your oversight of your bigger vision is still in the dark.
What if you took a leap instead of a step?
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The other day a video ad popped into my Facebook feed that made my heart sink.
It showed someone head in hands despair because they had forgotten to post on social media.
It was, of course, offering the solution of hundreds of off the shelf, engagement guaranteed ideas for posts.
Not posting. Not being visible. Day in day out. It is the greatest cardinal sin of the online business era.
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Your business’s role is to shift the frequency of the world.
Nothing less than this is doing it justice.
Personally I am bored with the focus on how many figures a business makes or what lifestyle it affords you. It’s time to move the conversation on.