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Creativity depends upon the active engagement of all four elements to transform desire into form.
Every business needs these energies to do what it is here to do.
Creative action does not happen unless the elements are actively brought into play.
Activating them is not some cryptic ancient art. It is deceptively simple.
When you need to instil a little more of a particular element to move you forward try these tips.
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I was reviewing how and where I want to share my business.
Looking at my platforms, the energy I want to share in each and the roles they play for different aspects of business.
There was one word I could not bring myself to include.
Facebook.
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Whichever way you turn at the moment you are likely to be confronted by your own fire energy.
Integrating fire energy has been tough over the last few years.
Yet the increasing pitch of opinion is testament to the effort people are making to find a way to hold an opinion or value without bleeding energy. Frantically trying to hold your energy with imbalanced and unintegrated fire energy is a recipe for considerable angst.
2021 will continue to ask you to find your fire. The requests will keep coming until you do.
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If I had known, at the outset of my entrepreneurial journey,
that stepping out of my head would give me the level of lucid clarity my logical mind had been craving, I might have done it a bit sooner.
I was rather happy in my head.
I loved connecting the dots and exploring the many nooks and crannies of concepts.
I went where I felt called to but I always came home to my mind.
Logic held the answers. I could trust it to steer me right.
Or so I believed.
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Itchy feet are everywhere right now.
The need to bring change is burning deep within people.
Longstanding niggles are demanding to be heard, dreams are calling to be created.
For entrepreneurs, restlessness is challenging people to break out of the limited world they find themselves in.
But…
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Towards the end of 2019, I decided that it was time to cut the cords with mainstream marketing.
These are my reflections on becoming marketing free and the lessons I have learnt.
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Whether you love creating plans or choose to give them a wide berth, some degree of planning is valuable for your business.
Personally, I like to plan loosely, following themes and broad ideas rather than specific details. This gives me what I need to follow it rather than feel suffocated by it.
But then my personal creative energy is defined by air, which likes its freedom.
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You plus your business is an alchemy that creates a unique form of expression.
Alchemy is only made possible when two energies come together. From the interaction, a third energy is created.
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2021 is bringing in an energy quite different to what we have experienced in 2020.
It will present new possibilities and opportunities for you and your business.
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If you work in transformational fields, then you will undoubtedly feel seriously uncomfortable about pain points.
Understandably.
I have very strong opinions about the use of pain points and how they are effectively used to gaslight people into making decisions. This is not a foundation I am prepared to build my business on.

