I have been on a mission recently to clean up my inbox.
I'm unsubscribing from lists that are no longer relevant to me, that I cannot remember subscribing to or that I am pretty sure I didn't subscribe to in the first place.
Progress has been a very mixed bag - every time I think I have cracked it another obscure email appears from some company I have little memory of.
A sustained programme of unsubscribing has highlighted some stark contrasts in how different businesses manage what should be a simple and painless process. I have seen complete extremes from simplicity itself to downright complicated.
Which prompted me to share some observations and top tips for handling email subscriptions.
Every day we are all besieged with information from so many sources, so much so that we block out information that is not or does not seem relevant to us
As a business competing with all that noise presents some challenges.
But they are not insurmountable.
How you use information to draw in potential customers and guide them to the result you both want can make a huge difference to your bottom line.
There are 3 big business killers out there. Every day I watch businesses lose ground and falter because of them.
You probably won't notice they are there - at least not at first. Once they are in though, getting rid of them is another matter.
The are responsible for lost opportunities, businesses getting off course, lost time and resources. They sidetrack you and make you lose your perspective. They are dangerous but they are also everywhere.
Are they in your business?
If there was one thing you could do to transform your business - would you do it?
Small businesses are created from passion, an exceptional skill and sometimes necessity. These drive the business forwards but on its own, it is not enough.
There is one thing that absolutely must drive your business and without it, frustration and slow growth are inevitable.
What should really be at the heart of your business?
If you are about to embark on commissioning a new website, you can avoid some costly mistakes by getting prepared.
Your website is one of your biggest business assets. Even for a non-e-commerce business, it is a key selling tool. In fact it should be the busiest worker in your team helping your business to grow and reach new customers.
Most businesses will need someone who specialises in web design to do the work for them. And doing it this way is a sound investment - doing it yourself takes time and a lot of patience, not to mention a sound understanding of a lot of technical aspects of design, build and optimisation.
But it is a huge investment for most small businesses. Avoid costly mistakes by following these top tips.