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The stereotype is as old as the hills.
A doctor goes to a party and the moment their profession is discovered they will be cornered for a diagnosis of some peculiar physical concern.
As the digital age becomes increasingly embedded in our lives, there is a new stereotype emerging for us marketers who dare to mention their profession in social settings. We get cornered about digital ailments.
“Why isn’t my website converting?” or “How do I get to number 1 on Google?” are common questions.
And the same as a doctor, we both know there could be 101 underlying reasons and factors to consider.
But I do have an advantage over the besieged doctor because as with all marketing problems, there will be one incredibly common denominator.
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The human mind is an extraordinary creation.
The power of the imagination to conceive and create is staggering.
Combined it with the power of the heart and we have a force of potentially unthinkable magnitude.
The potential for innovation, creativity, compassion and understanding is beyond our conscious knowing.
As an entrepreneur, you have desire to create change and progress. Humankind has always known the imperative of winning the hearts and minds to achieve this goal.
Entrepreneurship is booming. Often what is not consciously understood or enacted is that to be an entrepreneur is to be a leader.
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A successful business needs a steady stream of buyers.
That is an indisputable fact.
Making it a reality becomes the primary focus of our business, marketing and sales efforts.
The essential steps to set up a funnel or ad campaign or blog or SEO become our focus in order to “drive” traffic and conversions.
And in reducing our focus to this result, we manage to disconnect from the source of power to “attract” that steady stream of buyers.
