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Can I paint you a picture?
You are so ready to make a big move but you feel like you have your feet stuck in deep mud.
You can feel what needs to happen next but you don’t know what to do first.
There’s so much swirling through your head it feels like it might pop and you are questioning if you are really cut out for this.
Well…

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I know you can feel that this year is the one where you make big strides, but your wheels are spinning.
It’s only mid-January but still... you want to feel as though you are making real progress from the outset.
You’ve laid it all out. You’ve done the groundwork but it still feels muddled, confusing and hard to navigate and that’s already poking at your confidence.
You won't back down though.
2025 is a year of opportunity. There will be doors opening everywhere. You feel it in your bones.

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In 2024, I quietly added a footer to my website saying my business was AI free.
I wrote a short blog on the topic but nothing more.
As AI takes a hold and just about every coach out there is celebrating the speed at which they can create content, courses and coaching programmes with the help of AI, I felt it was time to put some meat on the bones more publicly.

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Is December a good time to launch your next offer?
Are you concerned that finances are too tight to invest and it's not worth your effort? Perhaps you think early January is a better time to get people's attention, once holiday pressures are out of the way.
Here are three reasons why now is a great time to begin introducing your next offer or ramping up your communication of existing ones.

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Each year, I prepare an overview of the energetics we will be entering, how this affects you as an entrepreneur and what your business will need in the coming year.
Some strong themes will reverberate through our personal and work lives. I will explore the following in more depth.
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It’s now 4 years since I committed to daily yoga to release constant tightness and discomfort.
I vividly remember that first day going into a “gentle” stretch and feeling the searing pain of coaxing my muscles out of tension.
It might have been enough to put me off, but I am notoriously stubborn. Slowly it became part of my routine and then a non-negotiable part of my day.

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I am now officially at the beginning of my 11th year in business.
Whilst it feels like yesterday, I certainly cannot recognise the person I was back then through the lens I have now.
What I do know is that the feeling and the pull is no different now than it was then to create opportunity and expansion for my clients. Despite pivoting, despairing, celebrating, creating, deconstructing and digging deep, over and over, that feeling is still there, unchanged and unchanging.
I have been reflecting back on the lessons I have learnt along the way. These are my top 10.

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This week I added a website footer to declare my business AI free.
I also shared my decision on social media to spark a little conversation.
I have really enjoyed what has come from it and have valued the very carefully considered responses across the spectrum.
From all the comments and occasional raised eyebrows, I felt it would be a good idea to spell out what I mean AI free.

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Should you do what you know will sell or what you love?
Over the years I have seen so many sides to this argument but I always come back to the same thing – do you want to be happy in your business?
Right now, I am watching my 15-year-old try to make decisions about his next steps.