Whether you love creating plans or choose to give them a wide berth, some degree of planning is valuable for your business.
Personally, I like to plan loosely, following themes and broad ideas rather than specific details. This gives me what I need to follow it rather than feel suffocated by it.
But then my personal creative energy is defined by air, which likes its freedom.
If you work in transformational fields, then you will undoubtedly feel seriously uncomfortable about pain points.
I have very strong opinions about the use of pain points and how they are effectively used to gaslight people into making decisions. This is not a foundation I am prepared to build my business on.
The notion that business is hard work, and that success is dependent upon it, is written deep into our collective psyche.
I don’t know anyone who hasn’t bought into this narrative in some way, including myself.
It’s not easy to let it go.
The little voice becomes louder the less you do until you feel compelled to take any action to make it stop.
Inevitably that action is not the action that is needed because to hear the action that is needed requires space.
Marketing is a question of choice.
You can choose to invite people into your world.
You can invite yourself into theirs.
The overwhelming majority of marketing strategies and tactics you will have come into contact with or even used are design to invite yourself into someone else’s world - sometimes politely, sometimes by sticking a toe in the door.
Energy needs structure. It is what gives it the ability to move in a focused, intentional way.
There are two types of structure required – energetic and physical.
In order to bring any concept or idea into form, the energetic structure needs to be in place to facilitate the transition into physical.
If you have ever stood on a wobble board you will know that the secret to staying upright is not trying to keep everything level because it is near impossible.
The secret is constantly adjusting your weight and posture to stay in balance.
Your business is like a wobble board, constantly moving and adjusting.
In the coming months, the energy will be supporting experimentation.
When this is the dominant theme it's likely that we will all hear more about appropriation and plagiarism.
Appropriation and outright plagiarism are more than immensely frustrating, they do real damage to your self-esteem and self-belief.
There are all sorts of practical steps you can take to protect your work of course. But I want to share a perspective on the energetics of appropriation.