As a marketer, advocating a conscious approach to all aspects of business, there are many marketing and sales tactics that sit uncomfortably with me.
As part of my “marketing free” year, I have committed to sharing what these are, why I don’t use them and what I do instead.
I have already talked about early birds being evicted from any of my offers. Now I wanted to share my take on payment options.
Early bird pricing has become almost a given in the online space.
To be fair I have only ever dabbled with the idea. In the past, I have played around with offering extras for those who sign up quickly but even this has felt off.
As part of my declaration of going “marketing free” in 2020, I am now ditching early bird offers altogether.
In this coming year, and decade, we are all going to need to embrace and accept our creativity more than ever.
In life and business, reconnecting to our power to create from within, to bring to life our unique expression, will prove to be not only valuable but essential.
Humans are extraordinarily creative but we have also lost connection to our creative powers at a collective level. An array of social beliefs has swept over us declaring that only the special are creative and that productivity not creativity is what matters.
Yet everyone is creative and creativity is how we grow individually and collectively. In the face of the challenges facing our world, reconnecting to our unique individual creativity could not be more important.
There is a path of personal growth that every entrepreneur travels.
Sometimes it is quick, sometimes it is slow. Often it is painful.
Some will fall along the way but this isn’t survival of the fittest. It isn’t the survival of those who are most prepared to grit their teeth and push, hustle and prove their worth to the world.
Entrepreneurship is for those who are prepared to get to know themselves and be brutally honest about what they see.
It is surprisingly easy to be everywhere and not really be seen by anyone.
And despite the need to be visible to reach your potential clients, you may well be simply hiding in plain sight.
Social media has become a playground where you can pretend to be visible while doing your best to keep yourself hidden.
A close look at social media feeds tells the story of entrepreneurs everywhere who waging a war between the part of themselves that wants (and needs) to be seen and the part that wants to stay safely out of sight.
Humans are transported to another world deep within them through the power of story. Every good story is a tale of transformation.
It speaks of the depths where we find the resourcefulness to triumph over the trials that face us.
Fables, myths and stories are part of our understanding of life and how we interpret our place in this world. They have inspired and challenged the human race for millennia.
They speak to the deepest part of ourselves that is rarely given the freedom to be. They speak to who we are, transporting us beyond who we are being.
No one begins a business to be its beck and call day in, day out.
No one sets out to create a business that demands their constant attention and presence to stay alive.
Yet that is what most create.
They create services to bring in the essential income, they deliver the services and then have to create more just to balance the books. Most find themselves on the hamster wheel of creating, delivering and creating again just to survive. A merry-go-round of offer after offer, programme after programme that, imperceptibly at first, drains their spirit.
Conscious business is centred upon creating change.
Supporting someone to change the way they think or act is a process of evolution.
Change is a series of shifts and movements that are experienced in a fairly predictable order.
Change is a journey.
In conscious business this cannot be accidental, it must be designed. Creating a journey of change explores the key experiences and micro-shifts that need to happen for the transformation to be realised. It is a critical piece of the business puzzle.