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Creating the New

I was asked recently “is it really possible to create new?”

I absolutely believe it is possible.

Challenging certainly.

But it is a path open to all of us.

Sphere of Influence

Creating a sphere of influence is an age-old concept and one that is central to marketing intentions.

There are plenty of actions that go hand in hand with expanding a sphere of influence such as positioning, PR, lobbying, networking, advertising, writing, speaking…

In fact it can seem positively frenetic with activity.

Yet energetically speaking, a sphere of influence is stillness.

Into the Fire

Water energy re-centres and rebalances. It’s where you find yourself and come face to face with your expanded self.

It’s where you grow into your potential, consolidating the growth that has come before.

But it is, as yet, untested expansion.

This is the energy we have been immersed in collectively. It has been a time of processing and preparation for the next stage of our collective growth.

We are beginning our transition into fire energy.

Linearity

The accepted standard business process goes along the following line:

Spot a gap in the market
Research the market
Produce what the market wants

The linearity of the process is such that strict rules are created around what does and does not work.

Illuminating the Shadow of Consistency

During the massive disruption of lockdown, I have found an old niggling belief resurfacing.

Consistency is a much-touted word in the entrepreneurial world.

The expectations to show up regularly, routinely, without fail are written on just about every wall out there.

I don’t hold with this view. To me, energetic consistency (holding the energy of your business) is way more powerful than showing up to do a live video every Tuesday at 11.30 am.

Energetic Drain

You need a lead generating opt in,

Apparently all online businesses are required to have one or so I have heard.

BS

There are many businesses that will really struggle with creating opt ins. In the main, these businesses are powered by the elemental energy of Air.

False Urgency

Hurry, hurry there’s only 5 hours left until this replay comes down.

You don’t want to miss this revolutionary/ground breaking/life changing content.

You won’t forgive yourself for missing out and if you don’t act now, you never will.

A little later…

This is your last chance. This will never be available at this price again. Can you afford to let yourself down again?

Recalibrating the Core Energy

How much of your business is really yours?

You may own it, you may control it. But is it really yours?

Energetically speaking, it’s not.

You cannot move, breathe or look anywhere in our information overwhelmed society without becoming very aware of what society considers to be acceptable or normal. This noise is constant.

We all absorb it deep into our subconscious where it plays havoc with the wellbeing and success of our businesses, our own wellbeing and forward momentum.

April to June 2020 Energy

At the end of 2019, when I felt into the energetic rhythm of the year I could sense that the early part of the year was about reconnection to self, purpose, direction.

It was a clear call to go deeper and allow yourself to expand into your possibilities.

We will all be offered ample opportunity to go really deep this year. I will admit that at the time that I looked at the year as a whole, the early part didn't entirely make sense. There was something that I couldn't quite read. I don't think I was alone with that!

As we come into the second quarter of 2020, I have spent a little time connecting the energy of the upcoming quarter and how we can come into resonance with it.

Achieving Resonance

Ease and grace are the bywords of the spiritual community. If a path is in alignment, the theory is it’s going to be easy.

The assumption that what feels good is always the right path is a massive disservice to your potential.

Ease is found inside your comfort zone. Growth is messy and uncomfortable.

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