How many of us can truly say that we are living a life of purpose?
Purpose is more than meaning.
We can create meaning in our lives relatively easily, we can take meaningful action every day, we can contribute to the greater scheme. But living on purpose is a whole different level.
As perceptions and understandings change, themes regularly pop up to be revisited in the online world.
One such theme recently has been:
Sell them what they want, give them what they need
For many it feels dishonest or lacking in integrity. It implies deceiving.
I think it is simply missing the point.
You are sabotaging your business.
Because you don’t trust yourself.
Everything is energy.
When you had that bright spark of inspiration and decided to create your business, you created energy.
That inspiration created the energy of your business.
What is a niche?
Niche and target market are used interchangeably but to me they are very different things, especially for service-based entrepreneurs.
This matters because there is a wave of entrepreneurs entering business who are multi-passionate and tying themselves up in knots about their “niche” because the industry says that you can’t be multi-passionate and be successful in business.
If I agreed with that statement, of course, there would be no need to say anything more.
But I’m still talking ...
Your business has the potential to be bigger, bolder and more expansive than you can imagine.
This I know for certain.
But for as long as you are thinking your business into reality, you will be holding it back.
You won’t shift into the full potential until you feel the energy of your business.
The rise of Carbon Copy Syndrome cannot have escaped the attention of any online entrepreneur. Its relentless advance has been merciless.
The last few years have seen an unmissable wave of promises to “fix” a problem using exact methodology. When the problem is persistent or unfathomable those offers can seem like a life line to a better future.
Who doesn’t want to solve the problem that is keeping them up at night?
The promise of the solution is powerful. But this is one promise that cannot be kept.
Creating a business brings just about every entrepreneur face to face with a huge challenge.
Creating, accepting it, asking for it, receiving it.
Suddenly we discover some deeply rooted money and wealth issues that we never knew were there.
If there is one thing that every entrepreneur struggles with, it is creating a clear message.
Getting those words to flow is frustrating, infuriating and sometimes defeating.
I know and I am a copywriter.
But I won’t write copy for my clients.
Inside each of us, there is so much going on.
We are here for a reason. We have a purpose.
A whirlwind of thoughts, feelings, perceptions swirls though... We are complex beings. Beyond this whirlwind, is a sense or knowing of what we are really creating – one that often defies words.
This is the energy of purpose making itself known.
There is one question – above all others – that is the key to unlocking soul expression and embodying your full potential.
This is the question I ask all my new clients.
Over and over until we reach the moment your soul steps forward to share your deepest purpose.