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Conventional advice is clear. Niche down.
Get specific.
Focus.
But I have never known anyone find their focus by finding their "niche". I have known more than my fair share find frustration though.
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You can’t create anything new unless you make space for it.
Making space is a messy, uncomfortable but necessary task.
It will feel like your whole world is disintegrating and your business will be in pieces.
You will have no idea which parts will remain and which will be swept away.
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Can you receive a compliment without the inner cringe and deflection?
Does your birthday swing around each year with a sense of dread?
You will be centre of attention again and maybe even the subject of spontaneous song. Nightmare!
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Why does your business fail to attract enough clients?
It's a question that doubtless has given you many a sleepless night.
The answer is simple
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You cannot think your way to success, you have to feel it.
There is one skill you cannot do without.
Stillness.
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Integrity is the backbone of conscious business.
Integrity is the cohesion of values expressed through every decision and creative act.
It facilitates true connection and relationships.
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2022 begins the embodiment of transformation and change with some powerful energies.
Finding yourself and your centre of power will be at the forefront of your experience in this period.
The new is coming into form and the energetic emphasis is on creating new form which can hold the light.
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The act of creating is transformative. It changes who you are.
As a different person, what you create takes on a different form even when you try to replicate what you have created before.
The materials you use are not the same either. No matter how hard you try, you cannot create the same thing twice.
If you could, you would be denying who you are.
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The concept of collaboration is one that seems absolutely natural to me.
But it is not something that has found a natural place in our society.
Somehow, we have developed an entrenched form of silo thinking.
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Every entrepreneur knows, through experience, how much their business has transformed them.
It pushes every button you have and those you had no idea existed.
It challenges every fear you are aware of and many more that surprise you.