Blog
- Details
There are many beliefs around pricing that don’t stack up for me.
For example:
The higher the price, the higher the value.
Credibility and consistent clients come from a high end, signature package.
Money is no object for your ideal client.
The greater the investment, the greater the outcome.
And then there’s the one that makes no sense at all:
Charge your worth.
I have had a growing sense of disquiet and discomfort around pricing concepts and structures and have wanted to change how I approach pricing in my own business.
- Details
I scanned my to-do list and read Rethink Funnels.
I had been meaning to review my funnels to make some improvements and it seemed like a good task for the mood I was in.
Except that as I began to focus on the task, I drew a complete blank. I knew what I needed to review but there was a fairly solid block to going further with it.
And I had created it.
There is a lot of energy attached to words. We can use this to our advantage by anchoring energy into copy and systems through the words we choose and use. But it can also work the other way.
- Details
It is not your job to identify a niche.
It’s your job to get absolutely clear about what you are here to do and share that with the world.
Identifying a niche can become an un-scalable wall. The more you focus on who you are here to serve, the bigger the wall becomes.
It isn’t about niche.
It’s about energy.
- Details
Visibility in business is a bit of a holy grail.
You can chase it with consistency or you can choose to find what makes you shine.
There is no doubt that when you shine you are more visible to those around you.
Magnetic visibility is powerful.
And pointless if you haven’t worked on your capacity to respond to what it attracts.
- Details
I have to admit I am a control freak.
I like to be able to apply myself to how things should be and how to make them happen.
I like to plan. I like to be prepared.
I want to know what is happening and when, so I can be ready to respond.
It has come as something of a shock to fully realise that the path I have found myself on requires me to let go of any notion of control.
- Details
There is a big difference between an online business and a business that works online.
It pays to be clear on which side your business comes down.
Many people assume they have an online business and put a lot of energy and resources into all the mechanics. And it pays no dividends because what they really need is an online presence to support an offline business or a business that works online.
- Details
Our most potent connection to our innate power as humans and beyond is the extraordinary energy of earth.
Our connection to earth, physically and energetically, has been steadily eroded over time and this has picked up pace in recent history.
This erosion of our innate understanding of the beating heart of our physical and spiritual existence has left us collectively poor and a shadow of what we could be.
But the tide has turned.
- Details
I have to confess I am a control freak.
I like to be able to apply myself to how things should be and how to make them happen.
I like to plan. I like to be prepared.
I want to know what is happening and when, so I can be ready to respond.
It has come as something of a shock to fully realise that the path I have found myself on requires me to let go of any notion of control.
- Details
I was asked recently “is it really possible to create new?”
I absolutely believe it is possible.
Challenging certainly.
But it is a path open to all of us.
- Details
Creating a sphere of influence is an age-old concept and one that is central to marketing intentions.
There are plenty of actions that go hand in hand with expanding a sphere of influence such as positioning, PR, lobbying, networking, advertising, writing, speaking…
In fact it can seem positively frenetic with activity.
Yet energetically speaking, a sphere of influence is stillness.