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The accepted standard business process goes along the following line:
Spot a gap in the market
Research the market
Produce what the market wants
The linearity of the process is such that strict rules are created around what does and does not work.
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During the massive disruption of lockdown, I have found an old niggling belief resurfacing.
Consistency is a much-touted word in the entrepreneurial world.
The expectations to show up regularly, routinely, without fail are written on just about every wall out there.
I don’t hold with this view. To me, energetic consistency (holding the energy of your business) is way more powerful than showing up to do a live video every Tuesday at 11.30 am.
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You need a lead generating opt in,
Apparently all online businesses are required to have one or so I have heard.
BS
There are many businesses that will really struggle with creating opt ins. In the main, these businesses are powered by the elemental energy of Air.
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Hurry, hurry there’s only 5 hours left until this replay comes down.
You don’t want to miss this revolutionary/ground breaking/life changing content.
You won’t forgive yourself for missing out and if you don’t act now, you never will.
A little later…
This is your last chance. This will never be available at this price again. Can you afford to let yourself down again?
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How much of your business is really yours?
You may own it, you may control it. But is it really yours?
Energetically speaking, it’s not.
You cannot move, breathe or look anywhere in our information overwhelmed society without becoming very aware of what society considers to be acceptable or normal. This noise is constant.
We all absorb it deep into our subconscious where it plays havoc with the wellbeing and success of our businesses, our own wellbeing and forward momentum.
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At the end of 2019, when I felt into the energetic rhythm of the year I could sense that the early part of the year was about reconnection to self, purpose, direction.
It was a clear call to go deeper and allow yourself to expand into your possibilities.
We will all be offered ample opportunity to go really deep this year. I will admit that at the time that I looked at the year as a whole, the early part didn't entirely make sense. There was something that I couldn't quite read. I don't think I was alone with that!
As we come into the second quarter of 2020, I have spent a little time connecting the energy of the upcoming quarter and how we can come into resonance with it.
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Ease and grace are the bywords of the spiritual community. If a path is in alignment, the theory is it’s going to be easy.
The assumption that what feels good is always the right path is a massive disservice to your potential.
Ease is found inside your comfort zone. Growth is messy and uncomfortable.
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A phrase slipped out of my subconscious the other day.
Smart marketing.
This year I made a commitment to root out and expose the subtle conditioning and presumptions that underpin our business systems, especially around marketing. I have been sharing my experiences of shining a light on the conditioning that runs beneath the surface, so deep we often don’t even consider questioning it.
Smart marketing is definitely part of our subtle subconscious conditioning. It's totally accepted as a concept but if we dig into it a little, it's clear that it's not a comfortable concept for conscious entrepreneurs.
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There is one phrase in the business world that knots my stomach and makes me feel awful.
Pain points.
My logical head tells me that everyone experiences challenges or struggles or discomfort. Pain is part of life.
Business is solving problems. Knowing what the pain is, tells you how to solve it. Pain points are a natural part of creating a responsive business.
But every other part of me struggles with the phrase. Because the principle and the practice diverge.
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It seems that everyone has an opinion on our current situation and is more than willing to share it. A noisy world just got even noisier.
As time progresses, many people will become very particular about who they choose to give their attention to.
How we choose to conduct ourselves now will be the make or break of our businesses down the line. I believe that conscious entrepreneurs can navigate these challenging times and emerge ready to lead a new future.