Aggressive sales and marketing tactics are so much a part of our social and cultural awareness now that they are rarely questioned.
The harder you push the more you control the outcome.
It is how you grow business on your terms. Set the agenda, control the behaviour, create the growth.
The other day a video ad popped into my Facebook feed that made my heart sink.
It showed someone head in hands despair because they had forgotten to post on social media.
It was, of course, offering the solution of hundreds of off the shelf, engagement guaranteed ideas for posts.
Not posting. Not being visible. Day in day out. It is the greatest cardinal sin of the online business era.
Something that held me back for the longest time was lack of proof.
It seemed to me that the world was obsessed with knowing how many and how much would come from any investment.
In the early days, I tried to knock my work “into shape” but it felt so wrong. Putting a number on the ticket felt wholly disingenuous.
I fumbled about for a while with a half-way house mentality that left me between worlds before I realised that I had to fully step into a new way of thinking about business.
It was an immense release to admit to myself that I cannot prove that my work “works”.
There are many beliefs around pricing that don’t stack up for me.
The higher the price, the higher the value.
Credibility and consistent clients come from a high end, signature package.
Money is no object for your ideal client.
The greater the investment, the greater the outcome.
And then there’s the one that makes no sense at all:
Charge your worth.
I have had a growing sense of disquiet and discomfort around pricing concepts and structures and have wanted to change how I approach pricing in my own business.
I scanned my to-do list and read Rethink Funnels.
I had been meaning to review my funnels to make some improvements and it seemed like a good task for the mood I was in.
Except that as I began to focus on the task, I drew a complete blank. I knew what I needed to review but there was a fairly solid block to going further with it.
And I had created it.
There is a lot of energy attached to words. We can use this to our advantage by anchoring energy into copy and systems through the words we choose and use. But it can also work the other way.
It is not your job to identify a niche.
It’s your job to get absolutely clear about what you are here to do and share that with the world.
Identifying a niche can become an un-scalable wall. The more you focus on who you are here to serve, the bigger the wall becomes.
It isn’t about niche.
It’s about energy.
Visibility in business is a bit of a holy grail.
You can chase it with consistency or you can choose to find what makes you shine.
There is no doubt that when you shine you are more visible to those around you.
Magnetic visibility is powerful.
And pointless if you haven’t worked on your capacity to respond to what it attracts.
I have to admit I am a control freak.
I like to be able to apply myself to how things should be and how to make them happen.
I like to plan. I like to be prepared.
I want to know what is happening and when, so I can be ready to respond.
It has come as something of a shock to fully realise that the path I have found myself on requires me to let go of any notion of control.
There is a big difference between an online business and a business that works online.
It pays to be clear on which side your business comes down.
Many people assume they have an online business and put a lot of energy and resources into all the mechanics. And it pays no dividends because what they really need is an online presence to support an offline business or a business that works online.