April to June 2020 Energy

At the end of 2019, when I felt into the energetic rhythm of the year I could sense that the early part of the year was about reconnection to self, purpose, direction.

It was a clear call to go deeper and allow yourself to expand into your possibilities.

We will all be offered ample opportunity to go really deep this year. I will admit that at the time that I looked at the year as a whole, the early part didn't entirely make sense. There was something that I couldn't quite read. I don't think I was alone with that!

As we come into the second quarter of 2020, I have spent a little time connecting the energy of the upcoming quarter and how we can come into resonance with it.

Going Marketing FreeThis year I am declaring my business a "marketing" free zone.

That may sound odd or even crazy for any business. As a business and marketing mentor,  is it even crazier?

Achieving Resonance

Ease and grace are the bywords of the spiritual community. If a path is in alignment, the theory is it’s going to be easy.

The assumption that what feels good is always the right path is a massive disservice to your potential.

Ease is found inside your comfort zone. Growth is messy and uncomfortable.

Pressure

FOMO.

It is a widely used marketing tactic but is it one we would tolerate in our personal relationships?

Smart Marketing

A phrase slipped out of my subconscious the other day.

Smart marketing.

This year I made a commitment to root out and expose the subtle conditioning and presumptions that underpin our business systems, especially around marketing. I have been sharing my experiences of shining a light on the conditioning that runs beneath the surface, so deep we often don’t even consider questioning it.

Smart marketing is definitely part of our subtle subconscious conditioning. It's totally accepted as a concept but if we dig into it a little, it's clear that it's not a comfortable concept for conscious entrepreneurs.

Discounts

As a marketer, advocating a conscious approach to all aspects of business, there are many marketing and sales tactics that sit uncomfortably with me.

As part of my “marketing free” year, I have committed to sharing what these are, why I don’t use them and what I do instead.

I have already talked about early birds being evicted from any of my offers. Now I wanted to share my take on payment options.

Pain Points - Shifting the Language and the Energy

There is one phrase in the business world that knots my stomach and makes me feel awful.

Pain points.

My logical head tells me that everyone experiences challenges or struggles or discomfort. Pain is part of life.

Business is solving problems. Knowing what the pain is, tells you how to solve it. Pain points are a natural part of creating a responsive business.

But every other part of me struggles with the phrase. Because the principle and the practice diverge.

Early BirdEarly bird pricing has become almost a given in the online space.

To be fair I have only ever dabbled with the idea. In the past, I have played around with offering extras for those who sign up quickly but even this has felt off.

As part of my declaration of going “marketing free” in 2020, I am now ditching early bird offers altogether.

Listen

It seems that everyone has an opinion on our current situation and is more than willing to share it. A noisy world just got even noisier.

As time progresses, many people will become very particular about who they choose to give their attention to.

How we choose to conduct ourselves now will be the make or break of our businesses down the line. I believe that conscious entrepreneurs can navigate these challenging times and emerge ready to lead a new future. 

How to find clarity on your niche

Your niche, your signature package, your message are the holy grails of entrepreneurial clarity.

And they are red herrings, every one of them.

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