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Finding and Living your Purpose as an Entrepreneur
What is my purpose in life?
What am I here to do?
What should my business do?
These are all weighty questions that consume a lot of emotional and intellectual energy for entrepreneurs.
Creating a business on purpose and of purpose, a business that brings you joy, simply will not happen without an all-important step.
Connecting to yourself. Deeply. Honestly. Without judgement.
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Right now, we desperately need a new approach to business.
We cannot continue on the road we have been on.
The models and approaches that have become part of our culturally accepted norms are deeply disconnected from our true nature.
Energetics are an opportunity to take a different approach to business, one that departs from the conventional model and opens up a more balanced, connected dynamic within business.
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There is a gift in entrepreneurship that no one tells you about.
You will come up against your limits.
You will discover what you are made of and how strong you are.
Over and over.
You will experience this in ways that people who are not entrepreneurs will never quite be able to grasp.
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How many of us can truly say that we are living a life of purpose?
Purpose is more than meaning.
We can create meaning in our lives relatively easily, we can take meaningful action every day, we can contribute to the greater scheme. But living on purpose is a whole different level.
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You are sabotaging your business.
Because you don’t trust yourself.
Everything is energy.
Everything.
When you had that bright spark of inspiration and decided to create your business, you created energy.
That inspiration created the energy of your business.
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Your business has the potential to be bigger, bolder and more expansive than you can imagine.
This I know for certain.
But for as long as you are thinking your business into reality, you will be holding it back.
You won’t shift into the full potential until you feel the energy of your business.
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Creating a business brings just about every entrepreneur face to face with a huge challenge.
Money.
Creating, accepting it, asking for it, receiving it.
Suddenly we discover some deeply rooted money and wealth issues that we never knew were there.
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Inside each of us, there is so much going on.
We are here for a reason. We have a purpose.
A whirlwind of thoughts, feelings, perceptions swirls though... We are complex beings. Beyond this whirlwind, is a sense or knowing of what we are really creating – one that often defies words.
This is the energy of purpose making itself known.
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As perceptions and understandings change, themes regularly pop up to be revisited in the online world.
One such theme recently has been:
Sell them what they want, give them what they need
For many it feels dishonest or lacking in integrity. It implies deceiving.
I think it is simply missing the point.
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What is a niche?
Niche and target market are used interchangeably but to me they are very different things, especially for service-based entrepreneurs.
This matters because there is a wave of entrepreneurs entering business who are multi-passionate and tying themselves up in knots about their “niche” because the industry says that you can’t be multi-passionate and be successful in business.
If I agreed with that statement, of course, there would be no need to say anything more.
But I’m still talking ...
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