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Manipulation Blog

I stared at my inbox with increasing disbelief.

With increasing sadness.
With dismay.
With doubt creeping into my mind.

A slew of emails from marketing experts who crossed a line left me feeling so grubby, I wanted to dive headlong into the shower.

Psychology is crucial. Psychology is the key to getting potential buyers to take action. It works.

As a marketer, knowing the psychological triggers to action can be make or break in any campaign.

But there are some fine lines to walk.

Mechanics or Magic

The stereotype is as old as the hills.

A doctor goes to a party and the moment their profession is discovered they will be cornered for a diagnosis of some peculiar physical concern.

As the digital age becomes increasingly embedded in our lives, there is a new stereotype emerging for us marketers who dare to mention their profession in social settings. We get cornered about digital ailments.

“Why isn’t my website converting?” or “How do I get to number 1 on Google?” are common questions.

And the same as a doctor, we both know there could be 101 underlying reasons and factors to consider.

But I do have an advantage over the besieged doctor because as with all marketing problems, there will be one incredibly common denominator.

©Polly Hearsey 2018

 
 
 
 
 
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