How you experience energy determines how you respond to it.
As energetic beings, we are deeply impacted by the energies around us. We have an innate ability to read the energy and react accordingly.
But energy is not homogenous.
When every thought or action has a different frequency, every being we encounter is a jumble of frequencies that change all the time. We can change our personal jumble of frequencies by changing our environment, our actions and our beliefs. Sometimes when we make those changes, our jumble of frequencies finds a new balance and we experience serenity.
How we hold our own energy can have a huge impact on others. We can be the haven of calm they move toward, the energiser they need, the space they seek and much, much more.
In a business context, energy is a profoundly influential aspect of customer relations and business development. It impacts the customer experience, how they process information, how open they are to change and their engagement on every level.
Energy also affects your experience of being in your business and your capacity to work with it to create growth.
It’s a core skill for future businesses that we can all learn to work with.
But as energy is not one thing, learning to work with it at a business level is helped by understanding the principles that underpin the practice.
The language around energy can be confusing and exclusive even though this is an innate skill every person has. Often people are talking about different things using the same language or using overly complicated language that shrouds it in mystery.
My personal experience is that energy is immensely accessible to all, when there is no prescription as to how it should be experienced. But without insight into which aspects of energy you are working with, it can also lead you astray pretty quickly.
There are five layers of energy that I work with in my business, which you can read about here. What I want to cover in this article, are the concepts behind the energy layers to help you understand how to move through different energies to build clarity and insight into your business's well-being and development.
Every business is founded upon a single frequency. Every creative act has a similar frequency of core essence. It is the creative desire in its purest form. This is the most important energy to get to know and learn to work with in order to anchor into the creative process for your business.
This frequency is the first building block of business energy. It is the intention and the focus of the energy. As it takes on form, there are many other energies that become engaged in your business.
For example, the purpose, focus and direction of your business are not held within this core frequency. Each of these aspects has its own frequency that can modulate and adjust as you refine your understanding or even pivot entirely.
These individual frequencies need to be held together as a whole and this becomes the energetic signature of a business. Where the core frequency is constant, the signature can adapt and evolve. To hold the energetic signature of any business, it must be anchored in your vision, actions and beliefs. Most entrepreneurs need to work on building their capacity to hold this signature consistently. It takes time to build this capacity and fully integrate the energy into a way of being in business.
Only once this is embodied, can you begin to effectively work with the energy externally. Once you begin to move the energy, it enters a different realm of energetics.
No energy is meant to be held in isolation. It is meant to interact and the interaction is meant to create change.
When one energy meets another, there is a resonance or dissonance. Either the energy feels good or it doesn’t. Resonance and dissonance are reactions.
Resonance is a precursor to an engaged response; dissonance is a precursor to disengagement.
An engaged response takes us into the realms of harmonics. Where there is a conscious choice to move with an energy you encounter, you will calibrate to it and the two energies will create a harmonic. That harmonic will change the space around it and your experience within that space.
This, of course, is a fractal process. Harmonics that are held consistently become a frequency that becomes part of another level of signature and ultimately a wider harmonic. Each harmonic that is formed, at whatever level, shapes the collective harmonic at the next level.
This is how working energetically at an individual level changes the collective experience and trajectory. Social, environmental, economic, political… all the changes come from the micro when a critical mass is achieved. The change you want to see at a global level begins with the changes you make right here, right now.
This makes it beyond important for you to be doing your work in the world. Doing the work you were built to do is exactly what is needed and your business is here to make it possible.
The simplest principle of business energetics is sharing multiple frequencies that are held as one signature (presence) and introducing this to other energies to create transformation (resonance).
Client attraction and acquisition, community engagement and similar are all based around the signature of frequencies you share creating a resonance with your audience that leads to conscious engagement. A harmonic is the result of actively sharing and then engaging others in the energy.
Whilst most would only work with this signature as a whole, in my experience, this can create unnecessary challenges. The signature is the overall energetic presence but it is the streams of frequency which provide the insight that supports specific development needs.
It is important to learn to hold the overall signature and to work with the individual frequencies to pull out vital business intelligence.
When I am working with clients, we move through many different frequencies to reveal the varying angles that are available. This gives us a 360° perspective on business development. It also allows clients to recalibrate very quickly when there is a big shift as they know what questions to ask of specific frequencies to adjust their approach.
Often the big shifts we all face regularly can leave us feeling like tearing our business down and starting from scratch. Developing the skills to work with all the aspects of energy means this isn’t needed.
Business adaptation becomes more dynamic. Indeed, you can move ahead or with the changes rather than in response to them. Agility is, without a doubt, one of the most critical business assets of the future. Markets, opportunities, focus and more will be changing rapidly in the coming years. The businesses which have flexibility in their design will be the ones that thrive.
As business changes, so too does the language. Words that were once the exclusive preserve of alternative fields are finding their way into the mainstream. As is always the case, they take on many new meanings as they are integrated which leads to a considerable amount of confusion. Eventually, a consensus meaning will appear; until then we can only try to explain our individual perspectives as clearly as possible.
My own journey to understanding the realities of the words around energy has pushed me to define my own experiences with my own language. This has been an important aspect of my work to break the ties of the old and find freedom in the new.
There is so much still to uncover in the realms of energy and how it can transform our experience of life through the lens of business. I believe our understanding of the role of business in society is on the cusp of dramatic change and with it will come a totally new understanding of social structures and interactions.
The more we each explore the world of energy within our businesses the easier we will find the transition.