The first thing anyone notices is your energy.
Whether or not they register this is another matter.
How this energy feels to them determines what happens next.
Energy triggers emotions and emotions trigger thoughts. There is a cascade of influence that comes into play purely because of the energy you hold.
Energetic presence becomes a powerful aspect of life when that energy is consciously embodied in every action.
This is the reason that energetic presence is poised to become a major factor in business development. Those who work intuitively in their businesses already understand this but the embodiment of energy is challenging within this noisy world we have created.
The predominance of logic, reason and quantative measurement is very effective at shutting down the parts of us we need to consistently embody energy.
What is Energy
Before we can consider what it means to embody energy, we need to understand energy itself.
Energy is consciousness, values, principles and desires in its simplest form – frequency.
Every conscious business is initiated from these frequencies.
There is an outcome you want to see realised in the world. There are values you want to see being adopted and lived by. There is work that desperately wants to be brought to life through you. The short hand we have for this is soul.
Business comes from the soul. It is soul energy.
Embodiment of Soul
The world of business that currently predominates is distinctly lacking in soul. The notion of embodying soul in business principles, models and practices might seem ludicrous.
But the world is changing. The narrative that dominates is shifting. People are re-igniting parts of themselves that have been shut down for far too long.
More and more people are remembering how to read the energies that cross their paths every day.
This is happening within businesses just as much as it is happening in other fields of life. Where soul energy is not embodied, potential customers feel it and move on.
The hold of psychological approaches is already slipping. Psychology simply doesn’t work if you know you are being played. The predominant trends of psychological marketing that are designed to make people feel inadequate without whatever you are selling or at risk of missing out do not work when someone consciously reads the energy they are presented with.
Fundamentally everything that underpins the modern business needs to change.
The Emergence of Presence
Energetic presence is an emerging essential skill. Presence comes into play when soul energy is consistently and coherently embodied.
Presence emerges from the frequencies that underpin every business. If that is predicated on making a lot of money in the easiest possible way, those who come into contact with that business can feel it and respond accordingly. They are likely to be adrenalised in every contact, ready to defend their interests when the inevitable boundary crossing happens.
If that presence comes from a clear set of values about how to show up in the world, customers are engaged in the actualisation of those values rather than the risk to their wellbeing.
If that presence comes from a desire to create a specific impact, customers are actively particpating in creating positive change through their engagement and that is also a positive contribution to their wellbeing.
At an energetic level, these 3 scenarios feel vastly different to those encountering them.
Developing any business based on how the interactions feel is simply not within the current business vocabulary. To respond to how people feel is not about psychology or logic. It comes into being when energy is consistently embodied in every aspect of business. This is energetic presence.
Working with Presence in Business
There are no short cuts to creating energetic presence. There is no option for putting a spin on it. The work to find the energy, feel it and bring it to the world has to be honest and ongoing.
As I write this, something that I know to be true, the magnitude of the shift is suddenly clearer. In a world where business has controlled our cultural narratives, used spin and PR to gloss over appalling atrocities and put profit over people and planet for so long can there be such honesty?
I genuinely believe there can. Conscious entrepreneurs are already changing the narrative of business and many small businesses are carving new approaches to their operations that challenge the culture. Martha Beck’s The Pyramid and The Pool is already in motion.
The need to develop new skills has never been more necessary.
Energetic Presence is one of those tools that is already emerging to support new business dynamics.
There are four distinct aspects of presence that need to be developed in every business that adopts any conscious principle.
Passive Presence
Passive presence is the first aspect and is simply learning to feel the energies of desire, values and impact that underpin your business and hold them within the business.
We are not used to this kind of work in the world of business but we are designed for it. Stopping to feel the energies and understand their qualities is extraordinarily impactful. Every client I have introduced to these energies has been blown away by the nature of energy choosing to be expressed through them.
Feel and accept this energy within your business and it will change how you see your business and how you bring your business to the world.
Which leads us neatly to the second aspect of presence.
Active Presence
Active Presence is where you consciously extend this energy into the world. This might be purely energetic visualising the energy travelling across your chosen area or market. It might also be in the way you write, speak or present your business and its products.
Ultimately, you choose ways of sharing energy that feel right for the energy.
Some energies are joyful and extrovert, some are gentle and fluid. The ways of sharing that energy are matched to the energy itself to remain in integrity. The concepts of active presence and energetic integrity are a deep challenge to the notion that business works in a prescribed way. Active presence demands the reigniting of our deepest creative expression to bring to life new pathways and possibilities to share the energy.
Passive and active presence are the backbone of energetic presence. But it can fall to piecees very rapidly without the next two aspects.
Functional Presence
Interaction with your business in any form has to sustain the energetic qualities to sustain the connection with your audience and customers.
Fundamentally, your business has to be designed to function in ways that are integrity with the energy. Accounting, HR, website UX, logistics etc are perfect examples of where energy gets lost in translation. Standard processes are often adopted that switch off the energy entirely. To establish coherent and lasting presence within functions, you will need to go deep into your values and how these need to be embodied in every single thing your business does.
There are countless examples of businesses that have lost their connection to that initiating energy as they have scaled again and again. It is possible to change this trajectory.
Transactional Presence
Every business has transactional energy within its set up. Energy is exchanged in all manner of ways.
Sales is a tiny part of the transactional relationship.
Energetically speaking, every customer or potential customer, every advocate, every collaborator, every partner, every app, every platform, every pathway of contact within your business is engaged in energy transactions.
Even the smallest of businesses has a complex array of business functions that are part of the transactional experience. If the energy is off in any of these, your customers and potential customers will feel it and act accordingly.
Making sure that each piece fits and is configured to be consistent at an energetic level sustains the presence of your business and supports its bottom line.
Developing Future Skills
As the place and role of business in society adapts to the changing consciousness, entrepreneurs will find themselves needing to develop an entire suite of new tools. The tools of the past are simply not up to the job as we move into this new energy.
We will find ourselves coming back to what it means to be human, what it means to have soul and taking back control of how we show up in life and business.
Things are changing rapidly. All businesses need to be agile and attuned to their own energy to respond positively.
We are creating a new future and we will need the tools and skills of the future to do it.
