Is December a good time to launch your next offer?
Are you concerned that finances are too tight to invest and it's not worth your effort? Perhaps you think early January is a better time to get people's attention, once holiday pressures are out of the way.
Here are three reasons why now is a great time to begin introducing your next offer or ramping up your communication of existing ones.
End of the Year
The process of completing the calendar year means your audience is in a space of review and looking forward.
This is a time when obstacles and opportunities litter their view.
They may not know what help they need yet but they will be looking for breadcrumbs. Even though the holidays are an expensive and busy time, there is a reason it can be one of the biggest sales periods for businesses. People are actively looking for solutions and ready to invest.
Energetic Openings
We are now into the energies of 2025, which are going to throw lots of people into chaos and confusion – or at least the sensation of it. (If you haven’t caught up with my energy forecast for business for 2025, it’s available here.) That’s when they need support and solutions the most. The more you can talk about how you can help now the better.
Mercury Rx
When I started my business, whenever Mercury stationed retrograde my social media feed would blow up with cautionary advice. I am glad that this has calmed down and there isn’t the sense of panic that used to ensue, where no one would make any decisions at all for significant parts of the year. One of the biggest urban myths was that you shouldn’t enter into any contracts during Mercury Rx, which meant there were sales blackouts.
But Mercury Rx is actually a brilliant time to sell. The energies go inward in a retrograde, so there is lots of inner dialogue and understanding building. When you sell to someone in this state, they are in a good place to make the right decision for them because their inner compass is in full working order. They can make intuitive guided decisions that put them in a good space to get results from working with you.
In 2025, every single planet will be going retrograde at some point. Intuitive decision-making is going to get a massive boost and this will have profound consequences for business practices. Hone your skills now and you will have a real edge.
In its simplest terms, if you want to sell now (and I would encourage you to), ask yourself where is my soul client going, what are they feeling and what is their intuition guiding them towards.
That’s all you need to position your offer to be exactly what they need.
