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A successful business needs a steady stream of buyers.

That is an indisputable fact.

Making it a reality becomes the primary focus of our business, marketing and sales efforts.

The essential steps to set up a funnel or ad campaign or blog or SEO become our focus in order to “drive” traffic and conversions.

And in reducing our focus to this result, we manage to disconnect from the source of power to “attract” that steady stream of buyers.

 The flow from marketing, to sales to business delivery doesn’t begin with ads or funnels or even strategy. It begins with you.

Stand in your truth, share your truth – how often have you heard this mantra? The simple truth is that you cannot share your truth until your business and marketing can flow and evolve from the core of your essence.

To flow you have to know, accept and BE.

Know who you are and what has brought you to this place where you are the only one who can do what you do in the way you do it.

Accept and work with your natural strengths – don’t fight against your nature trying to put yourself in a box.

BE by creating a business that feels like you, acts like you and sounds like you.

The strategy, tactics, details all flow from this foundation. I know this is the reverse of what you have heard over and over. This is not the conventional approach because convention says it is all about the customer. Start with the customer and give the customer what they want.

And so the focus zones in on creating what the customer “wants”. Content or products become reduced to a process of meeting a stated desire, when what the customer actually wants is connection.

They want you.

They want a relationship. Sales flow from the relationship. The relationship flows from your essence.

A sale is not a transaction of money, a sale is an exchange of energy resulting in change.

The money is purely the expression of that exchange. This is why your “ideal client” will never quibble about your prices, your ideal client is looking to exchange energy. Which, of course, means your energy has to be part of your business. The steady stream of buyers is the direct result of BEing and offering a connection, a relationship and a choice that your customers can buy into.

This is how we reconnect to our power, we reconnect to who we are and what we want to be. Then we create this through our business. Our unique essence is exactly what is wanted and what is needed. That’s the magic of marketing.

If you are ready to reconnect with your power, you can begin by discovering the element that drives your connection and creation. Air, earth, fire and water influence the way we work and communicate and it is one of the primary keys of powerful self-expression. Discover your primary element here.

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