Are you up for a challenge?
Take any belief or assumption you hold about marketing and challenge yourself to see it in a totally different way.
Often we take our beliefs as absolute and act accordingly. In business, this creates inflexibility and a lack of ability to respond to opportunity.
For example, you may believe that you have to be on social media to create sales.
You may believe that you must have a signature package selling for a high ticket.
You may believe that mastering SEO is essential for your website to be seen.
These are all examples I have asked clients to challenge recently.
In each case, these beliefs turned out not to be absolute.
There was a different way to achieve their objectives that were more in tune with their business.
It was simpler. It was easier.
It is always this way.
Turning your beliefs on their heads will expose a different perspective and a new possibility.
The only way to exceed your limits is to think and act as if they don’t exist.