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The Art of Saying Goodbye

I have been on a mission recently to clean up my inbox.

I'm unsubscribing from lists that are no longer relevant to me, that I cannot remember subscribing to or that I am pretty sure I didn't subscribe to in the first place.

Progress has been a very mixed bag - every time I think I have cracked it another obscure email appears from some company I have little memory of.

A sustained programme of unsubscribing has highlighted some stark contrasts in how different businesses manage what should be a simple and painless process. I have seen complete extremes from simplicity itself to downright complicated.

Which prompted me to share some observations and top tips for handling email subscriptions. 

Noise Funnels Landing Customers

Every day we are all besieged with information from so many sources, so much so that we block out information that is not or does not seem relevant to us

As a business competing with all that noise presents some challenges.

But they are not insurmountable.

How you use information to draw in potential customers and guide them to the result you both want can make a huge difference to your bottom line.

©Polly Hearsey 2019

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