I have been on a mission recently to clean up my inbox.
I'm unsubscribing from lists that are no longer relevant to me, that I cannot remember subscribing to or that I am pretty sure I didn't subscribe to in the first place.
Progress has been a very mixed bag - every time I think I have cracked it another obscure email appears from some company I have little memory of.
A sustained programme of unsubscribing has highlighted some stark contrasts in how different businesses manage what should be a simple and painless process. I have seen complete extremes from simplicity itself to downright complicated.