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Flipping the Script

The rise of Carbon Copy Syndrome cannot have escaped the attention of any online entrepreneur. Its relentless advance has been merciless.

The last few years have seen an unmissable wave of promises to “fix” a problem using exact methodology. When the problem is persistent or unfathomable those offers can seem like a life line to a better future.

Who doesn’t want to solve the problem that is keeping them up at night?

The promise of the solution is powerful. But this is one promise that cannot be kept.

Path of Expression

If there is one thing that every entrepreneur struggles with, it is creating a clear message.

Getting those words to flow is frustrating, infuriating and sometimes defeating.

I know and I am a copywriter.

But I won’t write copy for my clients.

©Polly Hearsey 2018

 
 
 
 
 
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