The stereotype is as old as the hills.
A doctor goes to a party and the moment their profession is discovered they will be cornered for a diagnosis of some peculiar physical concern.
As the digital age becomes increasingly embedded in our lives, there is a new stereotype emerging for us marketers who dare to mention their profession in social settings. We get cornered about digital ailments.
“Why isn’t my website converting?” or “How do I get to number 1 on Google?” are common questions.
And the same as a doctor, we both know there could be 101 underlying reasons and factors to consider.
But I do have an advantage over the besieged doctor because as with all marketing problems, there will be one incredibly common denominator.