Latest Articles

Step Back

When I was 17, I visited Paris for a school art trip. Though the second half was spent on the art of winemaking (and consuming of course), we explored the capital’s fine art delights first. We were dutifully dispatched to the Louvre for a couple of hours.

Despite being filled with extraordinary works of art, I didn’t really want to go the Louvre. There was something else I desperately wanted to do. So I planned my escape.

Manipulation Blog

I stared at my inbox with increasing disbelief.

With increasing sadness.
With dismay.
With doubt creeping into my mind.

A slew of emails from marketing experts who crossed a line left me feeling so grubby, I wanted to dive headlong into the shower.

Psychology is crucial. Psychology is the key to getting potential buyers to take action. It works.

As a marketer, knowing the psychological triggers to action can be make or break in any campaign.

But there are some fine lines to walk.

©Polly Hearsey 2019

 
 
 
 
 
Back to top