Working with early stage businesses recently brings up a common trait. Their vision of what they want their business to be has got lost in the maelstrom of day to day necessities. It's something that happens to many businesses at different stages. You need to recognise when it has happened and take action.
Starting and running your own business is exhilarating. You have a great idea and you know it can work. It’s also terrifying - what if it all goes wrong? Self-doubt lurks at every corner. But you are brave and determined. So you take the plunge to go it alone.
Your new business consumes your every waking (and sleeping) moment. When you work for someone else you can escape, switch off and tune out. When it is your business and your livelihood on the line, switching off becomes a luxury and a discipline rolled into one.
To compound matters, your confidence takes successive knocks as you navigate the inevitable ups and downs of getting your new business off the ground. Your focus shifts from your grand plan to day to day survival.
If this sounds familiar to you - you are not alone. It’s a common issue for new businesses and established businesses alike.
And if this has happened to you, there is a real risk that you have taken your eye off the end goal - a business you are proud of, that customers love and gives you the outcomes you wanted.
Over recent weeks, I have seen this time and again with businesses in their first couple of years. And I have given them all the same advice.
Take a step back and look at the bigger picture. What did you want to achieve and where are you now? Be brutally honest with yourself.
- What’s working?
- What isn’t working?
- What’s missing?
- What can be improved?
- How far have you travelled?
- What achievements are you proud of?
- What scares you?
- What’s stopping you in the future?
- What options should you focus on to get the results you need?
Every business has a different set of factors to consider, but the questions remain. Answering these questions will focus you on “what next?” and help prioritise the” to do” list into something much more manageable.
Do yourself and your business the biggest favour you can - take some time to rediscover your vision, plan how you are going to get there and re-jig your priorities.
If you need some help or advice on digging deep into your business and finding ways to achieve your vision, give me a call or drop me an email for a chat about what you want to achieve.