Do you tell the story of your business, your products and your values?
Do you use your story at every available opportunity to make more of your business?
If not, it is time to think again.
Stories are good for your business.
Storytelling works because it allows people to connect at a whole range of levels. Humans are not great at retaining facts and figures but stories are a whole different matter. They allow us to use our imagination to see and feel, to become part of what you describe. We all have a need to belong and storytelling works with this need to create a connection.
People buy from people. They make purchases based on emotional responses far more than practical considerations.
To connect with those emotions your human side needs to show. Ditch the utilitarian description of what you do - bring it to life with words full of rich imagery.
To show that you are offering customers what they want, you need to create a connection that has depth and meaning. Without this, customer loyalty is hard to win. Knowing your customers wants and needs, their emotional drivers as well as their practical needs will give you the starting point to tell an engaging and captivating story to your customers. A story that will connect, persuade and encourage action.