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Lost in Translation

As perceptions and understandings change, themes regularly pop up to be revisited in the online world.

One such theme recently has been:

Sell them what they want, give them what they need

For many it feels dishonest or lacking in integrity. It implies deceiving.

I think it is simply missing the point.

Multipassionate or Niche 1

What is a niche?

Niche and target market are used interchangeably but to me they are very different things, especially for service-based entrepreneurs.

This matters because there is a wave of entrepreneurs entering business who are multi-passionate and tying themselves up in knots about their “niche” because the industry says that you can’t be multi-passionate and be successful in business.

If I agreed with that statement, of course, there would be no need to say anything more.

But I’m still talking ...

©Polly Hearsey 2018

 
 
 
 
 
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