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Multipassionate or Niche 1

What is a niche?

Niche and target market are used interchangeably but to me they are very different things, especially for service-based entrepreneurs.

This matters because there is a wave of entrepreneurs entering business who are multi-passionate and tying themselves up in knots about their “niche” because the industry says that you can’t be multi-passionate and be successful in business.

If I agreed with that statement, of course, there would be no need to say anything more.

But I’m still talking ...

Flipping the Script

The rise of Carbon Copy Syndrome cannot have escaped the attention of any online entrepreneur. Its relentless advance has been merciless.

The last few years have seen an unmissable wave of promises to “fix” a problem using exact methodology. When the problem is persistent or unfathomable those offers can seem like a life line to a better future.

Who doesn’t want to solve the problem that is keeping them up at night?

The promise of the solution is powerful. But this is one promise that cannot be kept.

©Polly Hearsey 2018

 
 
 
 
 
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