What is a niche?

Niche and target market are used interchangeably but to me they are very different things, especially for service-based entrepreneurs.

This matters because there is a wave of entrepreneurs entering business who are multi-passionate and tying themselves up in knots about their “niche” because the industry says that you can’t be multi-passionate and be successful in business.

If I agreed with that statement, of course, there would be no need to say anything more.

But I’m still talking ...