Articles

Pain Points - Shifting the Language and the Energy

There is one phrase in the business world that knots my stomach and makes me feel awful.

Pain points.

My logical head tells me that everyone experiences challenges or struggles or discomfort. Pain is part of life.

Business is solving problems. Knowing what the pain is, tells you how to solve it. Pain points are a natural part of creating a responsive business.

But every other part of me struggles with the phrase. Because the principle and the practice diverge.

Listen

It seems that everyone has an opinion on our current situation and is more than willing to share it. A noisy world just got even noisier.

As time progresses, many people will become very particular about who they choose to give their attention to.

How we choose to conduct ourselves now will be the make or break of our businesses down the line. I believe that conscious entrepreneurs can navigate these challenging times and emerge ready to lead a new future. 

Pressure

FOMO.

It is a widely used marketing tactic but is it one we would tolerate in our personal relationships?

Discounts

As a marketer, advocating a conscious approach to all aspects of business, there are many marketing and sales tactics that sit uncomfortably with me.

As part of my “marketing free” year, I have committed to sharing what these are, why I don’t use them and what I do instead.

I have already talked about early birds being evicted from any of my offers. Now I wanted to share my take on payment options.

©Polly Hearsey 2019

 
 
 
 
 
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