Articles

Clear Vision 2015

Working with early stage businesses recently brings up a common trait.  Their vision of what they want their business to be has got lost in the maelstrom of day to day necessities.  It's something that happens to many businesses at different stages. You need to recognise when it has happened and take action.  

Whats Your Story

Do you tell the story of your business, your products and your values?

Do you use your story at every available opportunity to make more of your business? 

If not, it is time to think again.

Stories are good for your business. 

 

To Cap It All

Have you heard of the Code of Advertising Practice?

Or to give it its proper title, the Committee of Advertising Practice (CAP) UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing.

It might not be the snappiest title but it is one that you ought to be familiar with.  

For many small businesses, the code is not widely known or understood. But it is a critical aspect of any small business's marketing activities.

Perfect Presentation Twitter

In the dark mists of time, communication was something that took time and consideration.

Writing with a quill, fountain pen or a manual typewriter needed care. Written communication was valued. As life has got more hectic and technology has advanced, our communication has changed. 

Today, we communicate constantly and quickly, more often than not remotely. More than ever, we are communicating via the written word.

How much thought do we give our communication when it is so prolific and seems to have such low value? In our haste to communicate, how careful are we to make it count?

©Polly Hearsey 2019

 
 
 
 
 
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