Articles

Whats Your Story

Do you tell the story of your business, your products and your values?

Do you use your story at every available opportunity to make more of your business? 

If not, it is time to think again.

Stories are good for your business. 

 

To Cap It All

Have you heard of the Code of Advertising Practice?

Or to give it its proper title, the Committee of Advertising Practice (CAP) UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing.

It might not be the snappiest title but it is one that you ought to be familiar with.  

For many small businesses, the code is not widely known or understood. But it is a critical aspect of any small business's marketing activities.

©Polly Hearsey 2019

 
 
 
 
 
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