I have two mantras with all my clients and it comes up on my blog a fair amount too:
Know your customers
Work your niche
Being specific, targeted and highly focused about finding your customers is the key to building a business where you stand out from the crowd.
There are, of course, many factors and components to making this work but one key aspect to maximising your online presence is search marketing. And one of the biggest components of search marketing is search engine optimisation (SEO) and one of the most critical aspects of this is - keywords.
But any old keywords won’t cut the mustard. Precision in choosing and using keywords is essential. And to get the most out of building your niche and getting in front of your customers you need to be using long tail keywords.