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There is so much that needs to be created, innovated and birthed right now.
It’s jostling for space to move through you.
But there really is only so much you can do. More importantly, there is only so much you need to do.
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I used to be a marketer, then I was a conscious marketer.
I developed a unique approach to energetic marketing that brought intuition and energy centre stage.
Then I stopped being a marketer.
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If you want to roar, take a deep breath first.
The roar is the exciting bit but it just doesn’t happen unless it has fuel.
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The dominant energetic theme for business in 2022 is turning desired change into realised change.
The energies we have emerged from have been preparing us for change. This year we make it happen.
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Boom and bust cycles are a common experience for entrepreneurs.
To be more precise, it tends to be boom and flatline.
There is a period of quite intense activity followed by nothing.
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This year is shining a big bright light on a business topic that has had far too little recognition to date.
Trauma.
Nervous system overload is a massive issue that has been swept under the carpet and totally ignored as an inconvenient truth.
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Contrary to everything you have been told, taught and absorbed about marketing, it is not your job to make what you do understandable.
You do not need to adapt and adjust to what people want to hear.
Your only role is to be a clear channel of expression for the energy that chooses to move through you.
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Energetic integrity is the difference between a strategy that works effortlessly and one that drains every ounce of your energy.
Achieving energetic integrity is simple.
Every activity holds its own energetic signature and every response will either amplify it or disrupt it. Match the energy of the response to the energy of the expression and you have energetic integrity.
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Conventional advice is clear. Niche down.
Get specific.
Focus.
But I have never known anyone find their focus by finding their "niche". I have known more than my fair share find frustration though.
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You can’t create anything new unless you make space for it.
Making space is a messy, uncomfortable but necessary task.
It will feel like your whole world is disintegrating and your business will be in pieces.
You will have no idea which parts will remain and which will be swept away.