Articles

Lost in Translation

As perceptions and understandings change, themes regularly pop up to be revisited in the online world.

One such theme recently has been:

Sell them what they want, give them what they need

For many it feels dishonest or lacking in integrity. It implies deceiving.

I think it is simply missing the point.

Multipassionate or Niche 1

What is a niche?

Niche and target market are used interchangeably but to me they are very different things, especially for service-based entrepreneurs.

This matters because there is a wave of entrepreneurs entering business who are multi-passionate and tying themselves up in knots about their “niche” because the industry says that you can’t be multi-passionate and be successful in business.

If I agreed with that statement, of course, there would be no need to say anything more.

But I’m still talking ...

Flipping the Script

The rise of Carbon Copy Syndrome cannot have escaped the attention of any online entrepreneur. Its relentless advance has been merciless.

The last few years have seen an unmissable wave of promises to “fix” a problem using exact methodology. When the problem is persistent or unfathomable those offers can seem like a life line to a better future.

Who doesn’t want to solve the problem that is keeping them up at night?

The promise of the solution is powerful. But this is one promise that cannot be kept.

Path of Expression

If there is one thing that every entrepreneur struggles with, it is creating a clear message.

Getting those words to flow is frustrating, infuriating and sometimes defeating.

I know and I am a copywriter.

But I won’t write copy for my clients.

©Polly Hearsey 2019

 
 
 
 
 
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