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Mechanics or Magic

The stereotype is as old as the hills.

A doctor goes to a party and the moment their profession is discovered they will be cornered for a diagnosis of some peculiar physical concern.

As the digital age becomes increasingly embedded in our lives, there is a new stereotype emerging for us marketers who dare to mention their profession in social settings. We get cornered about digital ailments.

“Why isn’t my website converting?” or “How do I get to number 1 on Google?” are common questions.

And the same as a doctor, we both know there could be 101 underlying reasons and factors to consider.

But I do have an advantage over the besieged doctor because as with all marketing problems, there will be one incredibly common denominator.

Marketing Predictions for 2018

At the beginning of 2017, I predicted (largely to myself) that Facebook business pages would become increasingly important for businesses.

This is already beginning to play out (despite fears and rumours of impending doom!) as I see more entrepreneurs nail their colours to the mast and get visible on their pages.

In support of all the courageous souls who are getting brave and stopping hiding in Facebook groups, I am going to publicly state my predictions for marketing in 2018.

My thoughts here apply primarily to online, service-based fields. So without further ado, I will cut to the chase.

2018 will see some fairly seismic shifts in marketing.

©Polly Hearsey 2019

 
 
 
 
 
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