No one begins a business to be its beck and call day in, day out.
No one sets out to create a business that demands their constant attention and presence to stay alive.
Yet that is what most create.
They create services to bring in the essential income, they deliver the services and then have to create more just to balance the books. Most find themselves on the hamster wheel of creating, delivering and creating again just to survive. A merry-go-round of offer after offer, programme after programme that, imperceptibly at first, drains their spirit.