They never stop. You evolve and shift your business. You evolve again and you shift again. It repeats and eventually your business feels out of kilter. That’s when you reach for the re-brand.
The chances are pretty high that in just a few months’ time, your re-brand is going to feel out of kilter and you will have invested precious resources in something that is out of date and alignment.
What if the solution is simpler?
Instead of externally realigning your business to the shifts happening within you, look to your core.
If your business doesn’t speak the energy of where you are at now, your connection to your core truth and purpose is not strong enough. That’s tough to hear and tough to deliver.
It is a truth I have had to face in my own business and it is a truth that my clients face – every single one of them.
Because although you have shifted, your core truth has not. It simply is.
“Your core truth never shifts. It is. It endures no matter what changes you feel you experience.”
You are, without a doubt, getting closer to understanding it with every shift. But you aren’t there yet. You haven’t yet found your essence and allowed it to flow into expression.
What you need is an energetic rebrand.
Energetic rebranding is the experience of connecting to your essence to find your core truth and bring this into expression. It is the process of anchoring your truth in the language, design and strategy of your business so that it is energetically aligned to where you are now and where you are going. It is the embodiment of soul expression.
Embodied soul expression begins when you connect to the energy of your essence and follow the golden thread that runs through every aspect of your life and being to find the source of your core truth.
- Know who you are
- Know what is yours to bring forward
- Anchor the energy through the language, design and experience
These are the steps to energetic rebranding.
Anchoring into your core means that no matter how much you shift, you won’t feel out of alignment. You will be able to adapt without reinventing the wheel or starting from scratch with every upgrade that comes along. You will save yourself time and money. And when you do want to re-energise your “brand”, your brand designer will thank you for being ready to create a brand that is wholly aligned to the true energy of your business.