(v) To travel in a purposeful manner towards a vague destination
We have access to limitless amounts of information and somehow this has spawned a belief that we have to have it all figured out. That if we don’t, we are less than we should be.
Well that’s hogwash.
This is a journey of discovery, of learning and of excitement. Journeys are a lot more interesting and rewarding if they aren’t planned down to microscopic detail. We can either look at our itinerary or look where we are, appreciate where we are and grow from the experience.
But a journey without a destination – that is a different matter.
Every business needs a destination and that does have to be clear at the start. You cannot begin a journey if aren’t clear on which direction you need to travel in. You can get all the details sorted but if it is on a road to nowhere, your business is going to tank. In business, coddiwompling is a dangerous pastime.
There are three things you have to know at the start.
1 What is your vision/goal/ideal for your business?
2 What is the vision/goal/ideal of your customers?
3 What is your unique twist?
These three things are the foundations of your business and your marketing. The rest, you can work out as you go along.
The rest has to get worked out without a doubt. But not having it set it stone at the outset is a good thing – it gives you the freedom to learn and experiment, allows you to broaden your horizons and opens you up to new opportunities. The ability to flex and adapt is critical in business. The inflexible miss out in a big way on exciting opportunities.
“In times of change, learners inherit the earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer
Even more than this, learning as you go lets you use your intuition to guide you down the right path. It gives you the power to choose what is right for you. There are no rights and wrongs to be laid down by others. This is your journey and you get to choose what fits, what feels right, what sits well with your core values. Sometimes you may need a guide to help you with the practicalities, to boost your morale and encourage you, but this is your journey and the destination is up to you.