When your business is small, so is your budget.
Growing your business needs investment - and marketing is an essential investment for growth. Which, of course, is a bit of a Catch 22. How can you grow without the resources to make it happen?
For many small businesses, this causes a lot of anxiety. And often that anxiety leads them to invest scarce resources in marketing activities that aren't ideal or just don't get results. If you have little or no budget, take a deep breath and reassure yourself - because the good news is that you can break out of the Catch 22 - marketing without a budget is challenging but possible. Invest your time wisely in activities that will kickstart growth.
Here are 10 low cost or no-cost marketing ideas to get you started.