Articles

Linearity

The accepted standard business process goes along the following line:

Spot a gap in the market
Research the market
Produce what the market wants

The linearity of the process is such that strict rules are created around what does and does not work.

Illuminating the Shadow of Consistency

During the massive disruption of lockdown, I have found an old niggling belief resurfacing.

Consistency is a much-touted word in the entrepreneurial world.

The expectations to show up regularly, routinely, without fail are written on just about every wall out there.

I don’t hold with this view. To me, energetic consistency (holding the energy of your business) is way more powerful than showing up to do a live video every Tuesday at 11.30 am.

Energetic Drain

You need a lead generating opt in,

Apparently all online businesses are required to have one or so I have heard.

BS

There are many businesses that will really struggle with creating opt ins. In the main, these businesses are powered by the elemental energy of Air.

False Urgency

Hurry, hurry there’s only 5 hours left until this replay comes down.

You don’t want to miss this revolutionary/ground breaking/life changing content.

You won’t forgive yourself for missing out and if you don’t act now, you never will.

A little later…

This is your last chance. This will never be available at this price again. Can you afford to let yourself down again?

©Polly Hearsey 2019

 
 
 
 
 
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