Creating the New
I was asked recently “is it really possible to create new?”
I absolutely believe it is possible.
Challenging certainly.
But it is a path open to all of us.
Sphere of Influence
Creating a sphere of influence is an age-old concept and one that is central to marketing intentions.
There are plenty of actions that go hand in hand with expanding a sphere of influence such as positioning, PR, lobbying, networking, advertising, writing, speaking…
In fact it can seem positively frenetic with activity.
Yet energetically speaking, a sphere of influence is stillness.
Into the Fire
Water energy re-centres and rebalances. It’s where you find yourself and come face to face with your expanded self.
It’s where you grow into your potential, consolidating the growth that has come before.
But it is, as yet, untested expansion.
This is the energy we have been immersed in collectively. It has been a time of processing and preparation for the next stage of our collective growth.
We are beginning our transition into fire energy.
Linearity or Cycles
The accepted standard business process goes along the following line:
Spot a gap in the market
Research the market
Produce what the market wants
The linearity of the process is such that strict rules are created around what does and does not work.