Early bird pricing has become almost a given in the online space.

To be fair I have only ever dabbled with the idea. In the past, I have played around with offering extras for those who sign up quickly but even this has felt off.

As part of my declaration of going “marketing free” in 2020, I am now ditching early bird offers altogether.

Your niche, your signature package, your message are the holy grails of entrepreneurial clarity.

And they are red herrings, every one of them.

In this coming year, and decade, we are all going to need to embrace and accept our creativity more than ever.

In life and business, reconnecting to our power to create from within, to bring to life our unique expression, will prove to be not only valuable but essential.

Humans are extraordinarily creative but we have also lost connection to our creative powers at a collective level. An array of social beliefs has swept over us declaring that only the special are creative and that productivity not creativity is what matters.

Yet everyone is creative and creativity is how we grow individually and collectively. In the face of the challenges facing our world, reconnecting to our unique individual creativity could not be more important.