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Essential Elements of Powerful Marketing
The world of marketing changes day by day and so does what works, but these essential elements of marketing will never change.
Get Results with your Ideal Client Avatars
Discover how to get results with your Ideal Client Avatars with a new perspective that will liberate you from the dreaded demographics.
Tracing the Steps
Wrap your energy around your business & embrace your individual spirit for a strong business.
Pulling The Strings
Is marketing manipulation? Square the circle and market with integrity, honesty and transparency with this simple approach.
Turning the Tide
The tide is turning - it's time to be brave and throw out the rules and embrace your inner strength to do it your way.
Selling Your Soul
Are you selling your soul? Energy, intent, values are the heart of a business that create the transformation your clients are seeking.
Tracking Your Ideal Customers
Struggling to find your ideal clients online? Here's one approach to finding where they are and what they want.
Are you travelling towards an unknown destination? Coddiwompling is not a desirable activity in any business - focus on the destination is essential.
The secret to working with your individual energy in mastering essential business tasks
What on Earth is SEO
SEO got you in a muddle? Let me straighten it out for you with a simple guide to keeping the search engines happy.
Marketing and gardening have a lot in common - the secret of a great harvest lies in the preparation and planning.
Securing Your Business Assets
Securing your digital business assets is not a job to put off until you have time. Audit them today and make sure you have full control.
The Whispering Voice
When that voice tells you that you aren't good enough, know that you are more than enough and that you can do more than you think.
No Man is an Island
Being a solopreneur doesn't mean being alone. Reaching out for help will get your business moving faster.
Who's Afraid of the Big Bad Wolf?
Competition - friend or foe? 5 reasons that competition is good for you and good for your business.
The Art of Customer Acquisition Starts Here
A business is nothing without customers - how well do you really know yours?
The Perils of Information Addiction
Are you an information junkie? Your quest for more information may be stopping you from taking essential action.
The Foundations of Success
How solid are your business foundations? Help your small business thrive with Foundation Marketing - getting you on the path to success.
Singing Your Praises
A simple small business guide to building brand advocates who will sing your praises.
Achieving your business dreams and goals is not as difficult as you might believe. Take some small steps towards your big dream in 2016.
10 Top Tips for Start-Up Success
Creating a successful business is part art, part science, part hard graft. Learn from others and toast your success.
Head, Heart or Intuition?
How much are your business decisions led by your head, heart or intuition? Find the right balance for growing your business.
Marketing on a Shoestring
How to grow your business on a tiny budget. 10 low cost and no-cost ideas for marketing on a shoestring.
8 Simple Steps to Effective Writing
Improve your writing skills with 8 simple steps for more effective business communications.
Create the perfect tweet with these top tips.
The Customer Journey
Turn potential customers into brand advocates with a great customer journey. Top marketing tips for small businesses.
The Great Email Conundrum
Email marketing is going strong and your business can benefit. 7 reasons why you should make it part of your marketing activities.
Is it time for a little TLC?
Your business needs you in tip-top condition. Look after your wellbeing and get some top tools to get organised.
Christmas 2015 Campaign Checklist
Christmas campaign and event planning checklist for a great Christmas 2015.
Calculating the lifetime value of your customers
Knowing the lifetime value of your customers is a basic building block to a sustainable business - how to calculate it simply.
Searching for the Long Tail
How to identify and use long tail keywords to boost search traffic for your business.
The Cost of DIY Copywriting
Think you don't need a professional copywriter? Think again, it could be costing you in a big way.
Google & Twitter Get it Together - what it means for you
Google and Twitter have announced a new deal to access tweets - Maximise your business's online presence with these top tips
Forgetting what is most important
We all often overlook the most important things that we achieve. Learning to walk in our customers shoes will help us identify what is truly important.
How clear is your vision?
Losing sight of your vision for your business and you will lose direction. Ask yourself some key questions.
What's Your Story?
Telling your story is essential for your business. Connect with your customers through storytelling.
To CAP it all
Are you following the CAP code? Find out why it is vitally important for your business.
First Impressions Count
Perfect presentation matters to your business. Poor grammar and typos will cost you money.
What's Your Business Worth?
Long term growth is dependent on your being true to the ethos and values of your business. Find out why.
The Art of Saying Goodbye
Good Practice tips for managing your email subscription lists
Mobilise or Perish
Small business guide to optimising your website for mobile use
Noise, Funnels & Landing Customers
Be heard above the noise and get your message across
What's around the corner?
The Killer 3 P's
There are 3 big business killers and we all run the risk of falling foul. Spot and avoid them to keep your business on the up.
What's at the heart of your business?
If there was one thing you could do to transform your business, would you do it? A simple shift in perspective can be incredibly powerful.
Getting A New Website? Read this first
If you are commissioning a new website for your small business, avoid some costly mistakes with these tips and free checklist.
©Polly Hearsey 2017
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