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Essential Elements Powerful Marketing 2

How can I make my marketing work?

I know you are asking the question of yourself every day. As what works changes day in and day out and the energy shifts, the tactics that get results will change. It becomes a full time job to keep up but the problem with that is that you already have one of those.

I’d like to take you a little further back to consider the essential elements of marketing that don’t change with the wind and will always work for you, no matter what changes in the world around you.

Modern marketing has become exponentially complicated – the must have systems and tech that keep the wheels turning have become the core of systems of selling machines. Automation is destroying the soul of communication and expression.

Intent and energy has to be embedded more and more powerfully as the connection dissipates with over systematised, disembodied and disconnected processes.

And yet we are told relentlessly that there is only one way to approach your marketing.

How can this possibly be true? It makes no sense.

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ICA Blog Image

Ideal clients – we all need them, we all want them, we all try to define them.

Often though, it takes us nowhere near as far as we need to travel to attract them.

The Ideal Client Avatar (ICA) has a long history of evolution but as a paradigm for your business, it probably isn’t doing much for you.

Because the focus is wrong.

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©Polly Hearsey 2017

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